ProWholesaler
Cherry Valley shows a bit of leg
Published:  16 August, 2006
Page 24 

Cherry Valley has introduced two new products to its range, Honey Roast Half Crown Duck and Confit Duck Leg.

According to Cherry Valley's research, consumers are keener to eat duck out of home due to the perception that it's expensive and difficult to prepare.

Each potion of Honey Roast Half Crown Duck contains duck breast and wing, cutting down on bone content. Confit Leg has pre-prepared the leg portion saving on marinating time.

Cherry Valley marketing manager Rod Burrows said: "It has been recognised that there are premium associations with duck that make it an increasingly popular treat when eating out rather than in the home.

"The Confit Duck and Honey Roast Half Crown enhance these premium associations and are designed to keep consumers coming back for more, making catering businesses more profitable."

Contact: 01472 371271


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