Each pack contains three copies of the eight A3 posters that feature Britney Bread, Peter Pasta, Penny Potato, Fiona Fish, Vanessa Vegetable, Freddie Fruit, Matthew Meat and Milk Monica. The posters use the cartoon characters to highlight the message about different foods and the vitamin, mineral, fibre and other nutritional content.

The packs also contain 100 stickers of each of the eight characters to encourage children to eat healthily. For instance, if they eat fish they earn a Fiona Fish sticker, or if they drink all their milk they collect a Milk Monica sticker.

Faye Reeve, national accounts marketing manager for 3663, said: "It's a clear, strong message about the importance of a good, nutritious diet. The feedback from schools that have already received the packs has been fantastic."

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