ProWholesaler
Six additions to Cellar Estates
Published:  10 May, 2006
Page 7 

Bestway has released a second group of wines as part of the roll-out of its new Cellar Estates own label range.

They comprise five vin de table wines suitable for everyday drinking. All the new wines originate from France and are part of a portfolio of 85 wines to be introduced to the market before September.

Bestway wine adviser Andrea Hargrave said: "Following the successful launch of new world wines from Cellar Estates in March, we wanted to follow up with a range which often forms the backbone of our customers' sales."

They will be launched at a promotional price of £10.99 per case enabling a retail offer of two bottles for £5.50.


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