? Date you joined the company: September 1991

? Responsible for: wines, spirits, premium bottled ales and tobacco

? Senior school attended: Liverpool Institute High School

? College/university: Teesside Polytechnic/Liverpool JMU

? Married/single/family: married to Gaynor with a daughter, Abbie

? Leisure time spent: reading, music, travel and sports

? One piece of advice to help suppliers succeed with you: be honest, open minded and positive

? The best promotion currently running with our customers is: Parfett's Go Local retail club 'World Cup specials' promotion

? The best current TV/press advertising is: Carlsberg's 'Probably the best pub team in the world'

? The best new product launch this year is: Magner's Original Irish Cider

? Gripe of the month: the obvious lack of a level playing field in terms of pricing and promotions with the big four multiple grocers. In addition, there are certain suppliers who continue to display an imperialistic attitude in their failure to recognise our industry as a commercially effective route to consumers. Also, the increasing lack of supplier representation which we consider vital to business development.

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