Happy Talk is available to all customers and Booker is running an introductory offer until the end of the month, offering 'buy one, get one free' on 5x£5 packs.

Happy Talk is designed to give competitive call rates and Booker customers a 20% POR.

Booker sales director Warren Thomson said: "The cards are tremendously popular with ethnic communities, students and foreign visitors. The market is currently worth an estimated £500m a year and continuing to show significant growth."

When purchasing the cards from Booker, customers can also pick up a free point-of-sale kit to help sales by raising awareness of Happy Talk.

Thomson added: "Happy Talk increases our range and improves our service to customers."

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