Booker has unveiled a new price cutting campaign, Booker Price Rollback, which it says represents a multi-million pound investment in lower prices for its customers.
It says it has permamently lowered prices on more than 300 products as part of it's commitment, introduced by new chief executive Charles Wilson, to Choice Up, Prices Down and Better Service.
Steve Fox, director of retail and premier development, said: "Booker Price Rollback reduces prices permanently. Coupled with the improvements on our 'Booker Specials' promotions, we have made significant reductions to help our customers drive their business forward and increase their profits."
He added: "We will continue to work hard on providing the most competitive prices we can.
"Booker Price Rollback covers all key categories on products retailers need the most. On a typical basket of products customers could save up to 5%. We have made significant investments and I hope all of our customers will see the real savings of trading with Booker."
Products included in the Booker Price Rollback include Happy Shopper Chopped Tomatoes 12 x 397g down from £3.99 to £2.99
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