? Date joined the company: September 2002

? Previous occupations: hotel catering manager, promotions and events manager, central buyer

? Responsible for: sales and margin for catering, bread, cakes, chilled and frozen foods together with promotional activities

? Married/single/family: partner Stuart, an exercise scientist

? Senior school attended: Cradley High School

? University: Halesowen College, University of Wolverhampton

? Leisure time spent: mixed martial arts - Thai boxing, combat submission wrestling, jeet kune do concepts.

? One piece of advice to help suppliers succeed with you: Be honest - if it works that's great. If it doesn't, don't pretend.

? The best promotion currently running with our customers is: Nescafé 750g two for £20. We have received excellent support from Nestlé in recent months.

? The best current TV/press advertising is: Carlsberg's best flat mates in the world

? The best new product launch this year is: Cadbury Crème Egg Bar

? Gripe of the month (say what upsets you most): Shared margin on price-marked chilled foods. Wholesalers are restricted to a lower margin in order to provide the customer a reasonable retail margin. There should be a fair margin to share.

Minimum drops into depot. In order to develop our business, we need the support from suppliers to work with us by reducing unreasonable drop sizes, particularly within chilled foods where products are date conscious.

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