Two new Hardys products have been launched as part of Constellation's £12m investment in the brand this year.
Hardys Stamp Shuttles are a 250ml bottle with a PET wine glass forming the screw top, which are new to the UK and exclusive to Hardys for two years. The range is available in Shiraz Cabernet and Semillon Chardonnay.at £2.56 rsp.
Hardys Nottage Hill half bottles are a response to insight from Constellation's Wine Nation report which revealed that many consumers want to treat themselves to a good quality glass of wine at home but will not allow themselves to open a full bottle "and waste it."
The half bottle format is designed to overcome this barrier and also encourage consumers to trade up by trialling a smaller bottle first. The half bottle range comprises a Chardonnay and a Cabernet Shiraz with an RRP £3.99. Specially developed Hardys branded Shuttle display stands and Nottage Hill half bottle display stands are available for outlets.
Contact: 01483 690000
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