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InBev UK is launching price-marked promotional packs on key brands including Stella Artois, Beck's and Tennent's Lager in the wholesale channel.
Simon Harrison, commercial director - independent off trade at InBev UK, said: "Price-marked packs are extremely popular with independent retail shoppers. This move highlights our commitment to a pull-through strategy which is proving successful for us and our wholesale customers."
The packs will comprise Stella Artois: 6x330ml NRB pack (price marked £5.25); 6x440ml can pack (£5.75); 8x500ml can pack (£8.25) and the new 4x568ml "La Grande Biere" can pack (£5.25).
There will also be 6x440ml cans of Beck's Vier (£4.50) and 6x275ml NRBs of Beck's (£5.25), and two Tennent's Lager SKUs: 8x440ml can pack (£6) and the 8x500ml can pack (£6.75).
Other PMP packs available are 6x440ml cans of Boddingtons Draught (£5) and 8x440ml cans of XXXX (£5.50).
New Stella Artois 4% will also be available in a price-marked format - offering 8x440ml cans for £6.25.
Contact: 08701 696969
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