Mars Petfood has launched its Pedigree Joint Care+ Six Week Challenge.
The on-pack feature and media support aim to encourage owners to see a difference in their dog's mobility though daily feeding of Pedigree Joint Care+ treats over a six-week period, supported by a Bring Back the Bounce consumer promotion campaign.
The soft-chew treats contain CPA Complex, a blend of Glucosamine, Omega 3 and Chondroitin to help target the cause of joint stiffness and aid mobility.
Polly Mead, trade relations manager for Pedigree, said: "At Pedigree, we are continually striving to develop innovative product ranges to appeal to our market of UK dogs and drive sales for retailers. The demand in the snacks and treats sector is continuously growing and the Pedigree Bring Back the Bounce campaign which gives consumers an opportunity to see a real difference in their dog's mobility in as little as six weeks, helping to give them a new lease of life."
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