Coca-Cola Enterprises has given its Lilt brand a makeover.
The re-launch focuses on the 'Totally Tropical Taste' brand message, with new packaging, advertising and PR campaign.
According to CCE, Lilt is one of the UK's favourite flavoured carbonates and is worth £11.9m in retail sales, with Lilt Zero worth an additional £3.5m.
The re-launch will be supported as part of a £850,000 marketing campaign.
Kenny Chisholm, trade communications manager for Coca-Cola Enterprises, said: "The new Lilt packaging highlights the fun and relaxed brand messages of blue skies, lazy days and the strong fruit intrinsics the brand is renowned for. We are confident the campaign will create high consumer awareness and increased on-shelf stand-out."
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