Heinz is rolling out its Dreamz Meanz Heinz consumer promotion for the second time.
Following on from last year the national on-pack promotion offers consumers the chance to win prizes instantly. When the consumer opens their promotional bottle or can they will see instantly if they have won a prize. The dream prize fund includes sports cars, family holidays, bundles of cash, LCD TVs, and laptops.
The promotion will run across Heinz Beanz, Heinz Tomato Ketchup, Heinz Salad Cream, Heinz Soups and Heinz Pasta ranges.
Paul Lees, vice president of sales at Heinz, said: "We are never complacent about our success and so this year we have made the promotion bigger and better. We have simplified the prize mechanic, increasing the opportunity for shoppers to win major prizes and have extended the closing date to help retailers clear their stock."
The promotion packs will be available until November and the promotion will run until August 31 2009.
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