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The Peter Rabbit Organics range of childrens food has been given new packaging and three new products have been added.
The new look is based on the blue of Peter Rabbit's jacket and pictures of the food have been added to the packs.
Katie Towers, Peter Rabbit Organics brand manager, said: "We wanted to refresh our packaging while keeping it familiar, so we've continued to use the Peter Rabbit characters and have added fruit and vegetable images too.
"The bigger, bolder logo at the top of every pack means customers can recognise the brand easily. It really stands out on shelf."
The additions to the range are Pear Juice, complementing the existing Apple & Grape Juice, Fruit Porridge packed in individual breakfast sachets, and Tomato & Basil Sauce.
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