AG Barr has launched a new advert for its Orangina brand.
According to AG Barr the advert was a success in France following its launch and it aims to continue this success in the UK.
The concept focuses on 'pulpeuse' which in French has a double meaning of 'containing pulp' and 'sexy' or 'voluptuous'. The 60 second advert follows a love story between a doe and a bear and a dance scene with a variety of animal characters.
Adrian Troy, head of marketing for AG Barr, said: "The advert has enjoyed phenomenal response in France where Orangina is famous for its iconic advertising and we're delighted to be able to bring this fantastic advert over for the UK audience to see. Through the music and incredible animation, it really celebrates the 'joie de vivre' feeling which Orangina encapsulates. We're certain it will be a truly memorable experience which will get everyone talking about and enjoying Orangina."
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