Premier Foods has launched Branston Dips.
The dips come in a selection of flavours and are designed to offer a thicker, chunkier texture.
The dips come in Roasted Tomato & Sweet Chilli, Mango & Chilli, Apricot & Onion Spice and Red Pepper & Redcurrant.
According to Branston, the dips market is currently worth £161m and it aims to grow the market with the introduction of its new range.
Kelly Pym, marketing manager for Branston, said: "Branston's new dips range will shake up the market by providing the consumer with more choice - therefore generating new interest in the category. With the foodie flavours and thicker consistency, our offering is guaranteed to inject some oomph into a currently flagging market - creating growth for the category as a whole."
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