ProWholesaler
Booker unveils its 'Quick and Easy' hot food
Published:  12 August, 2008
Page 4 

Booker has launched a 'Quick and Easy' hot food solution to help retailers sell food-on-the-go.

All the products are ready in under two minutes, with no food preparation or handling, so no food hygiene certificate is required. A 'Quick & Easy' guide is available from Booker branches to explain the new service with a free POS kit. An exclusive half-price deal has been negotiated with Nestlé to offer hot beverages with free starter pack including drinks, sugar sticks and wooden stirrers.

The range includes Paninis, Pepperoni and Cheese Pizzas, Aberdeen Angus Cheeseburger, Bacon Roll, Cheese & Ham Toasted Sandwich and Soup.

Steve Fox, director of retail and Premier development at Booker, said: "This is an easy way for retailers to get into hot food, as it is easily accessible and has very little expense.

"If a retailer sells just five a day of a selection of these products, they could increase their profits by over £10,000 per year."


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