Kettle Chips has launched a Red Thai Curry flavour for the summer sales period.
The new flavour is available in a 150g and Kettle has used a variety of spices designed to deliver an aromatic crisp.
According to Kettle its sales
are up 26.6% in the last 12 months. Andrew Slamin, marketing director of Kettle Chips, said: "Kettle Chips play a key role in delivering flavour innovation in the category and generating consumer excitement.
"The new Red Thai Curry will give a boost to our strong core range, which has seen an increase of over one million new households purchasing Kettle Chips in the last 12 months. We are confident that Red Thai Curry will deliver incremental sales."
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