KitKat Chunky becomes a Duo
Published: 17 July, 2008
Page 50
Nestlé Confectionery has launched a Duo format in its KitKat range.
The current kingsize KitKat Chunky Milk has been replaced with a two piece bar KitKat Chunky Milk Duo. There will also be a new KitKat Chunky Peanut Butter Duo.
The new bars are designed to respond to the consumer trend for more portion control.
Graham Walker, trade communications manager of Nestlé UK, said: "Providing KitKat Chunky Duo in a two piece format makes the bar more manageable giving customers the choice as to how and when they consume it. They can eat it now or later, or even share it if they want to."
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