ProWholesaler
KitKat Chunky becomes a Duo
Published:  17 July, 2008
Page 50 

Nestlé Confectionery has launched a Duo format in its KitKat range.

The current kingsize KitKat Chunky Milk has been replaced with a two piece bar KitKat Chunky Milk Duo. There will also be a new KitKat Chunky Peanut Butter Duo.

The new bars are designed to respond to the consumer trend for more portion control.

Graham Walker, trade communications manager of Nestlé UK, said: "Providing KitKat Chunky Duo in a two piece format makes the bar more manageable giving customers the choice as to how and when they consume it. They can eat it now or later, or even share it if they want to."

Contact: 0800 604604


Poll

Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?

  • Yes
  • No
E-mail News Alerts
William Reed Business Media © William Reed Business Media Ltd 2008. All rights reserved.
Registered Office: Broadfield Park, Crawley, RH11 9RT.
Registered in England No. 2883992 VAT No. 644 3073 52.
Privacy Policy
Terms & Conditions