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Cadbury Trebor Bassett has launched new flavours of Trident gum.
Trident Sweet Kicks offers the tastes of chocolate and mint together in a gum. While the range is further enlarged with Oooh Peppermint, Aahh Spearmint and Coool Lemon.
According to CTB Trident has brought two million new users to the gum category since its launch and drove 75% of the £38m in gum category growth in 2007.
Kate Harding, trade communications manager at CTB, said: "We are excited to be launching these fantastic new Trident offers into what we see as a high growth potential UK gum market. Consumers view Trident as the innovators in the gum market and we know that providing them with exciting and relevant new flavours drives purchase and category growth.
"Trident Sweet Kicks brings a unique flavour proposition to the gum category in the UK and we expect the product to drive incremental growth."
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