PepsiCo has launched Doritos Collisions to add to its Doritos range.
The new range takes two complementary flavoured crisps and puts them in one single 220g bag.
The launch will be supported online and is designed to tap into the fun, informal and sociable lifestyles of young adults.
According to PepsiCo, Doritos brand is outperforming the category with value growth of +15%, and is also the category's joint fastest growing brand at +37%.
Thomas Delabriere, marketing director of Doritos, said: "Doritos Collisions is a unique concept that provides retailers with the perfect opportunity to offer their customers something totally different to anything they've tasted before. It's this type of innovation, new product, teamed with exciting promotions that consumers can engage with, which drive sales in this sector."
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