Coca-Cola Enterprises is offering consumers 'Dream Experiences'.
The on-pack promotion celebrates the 80th year of CCE sponsoring the Olympic Games and will run on all 500ml Coca-Cola, Coca-Cola Zero and Diet Coke single packs.
Consumers have the chance to win one Dream Experience every day throughout August. The prizes include a two-week stay with a 21st century eco-tribe in Fiji, a day as a stylist behind the scenes at a fashion shoot, tango and flamenco dance classes in Madrid and expert DJ tuition.
Consumers need to enter the Coke Zone Code on pack into the Coke Zone website. [http://www.coca-cola.co.uk] or by SMS.
Kenny Chisholm, trade communications manager at CCE, said: "The Olympic on-pack is the latest in a spectacular year of promotions across the core Coca-Cola brands, using the innovative Coke Zone website. We are confident the prizes on offer will appeal to 16-29 year olds across the country to drive penetration and frequency among this key age group."
Contact: 08457 227222
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