How her company intended to help its retailers become best in class in BWS was the theme of the presentation by Jemima Bird, marketing director, Musgrave Retail Partners GB.
She said that chillers were a vital part of the in-store package so Musgrave had been negotiating with banks and loan companies to get lower interest rates for retailers who wanted to refit their stores and invest in more chillers. Impactful displays were also important, she said, to drive impulse sales of wines and beer. In addition, Musgrave was working with suppliers to ensure it was first to market with new products.
She said Budgens was running a 'cider festival' with 2,000 leaflets distributed in the locality of each store, featuring the value lines on promotion that Musgrave has negotiated. In addition, a wine campaign was being run across Budgens and Londis which offered a bag for life for shoppers to carry the wine away in.
Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?
- 27 November, 2008
FWD Annual Dinner & Gold Medal Awards
