Ross Shelley, scheme director of Blueprint Initiatives, issued a challenge to retailers with his hope "to see non-cold offering on the endangered list".
He said: "It is of vital importance that retailers are reminded of their unique selling points and in alcohol, that is without doubt a cold ready to drink offering. Back this with service and locality and price is not such a sensitive issue."
He also suggested wine tastings as a way to create new customers and involve people in their local store. "Where retailers have held tastings they find that their customers don't just come in to top up, but are also using them as a destination for wine purchase."
Shelley added that wholesalers too are a key link in the delivery of industry best advice and pointed to the work being done with Bestway and Batleys.
He said: "The Take Home Blueprint team has visited every depot in the Bestway and Batley estate and has been able to communicate industry best advice face to face with retailers and spread the Blueprint message."
Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?
