UBUK unveils Go Ahead TV advert
Published: 18 June, 2008
Page 54
United Biscuits UK is supporting its Go Ahead brand with a £1.2m spend.
A TV advert, focusing on the Go Ahead Yoghurt Breaks range, will run until August. It features a woman walking past an ice cream stand being tempted, by a colourful puppet, to eat an ice cream. The woman resists the temptation, ignores the puppet and has a fruity Go Ahead Yoghurt Break instead.
UBUK is also offering consumers the opportunity to download a 30p money-off coupon from [http://www.goahead.co.uk] to help stimulate trial of the product.
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