Ferrero has launched a Cool Cherry flavour to the Tic Tac range.
During 2008 Tic Tac is being supported by a £4m TV advertising and sponsorship campaign, including a Cool Cherry specific 'My Name is Earl' ident.
According to Ferrero, the Tic Tac larger pack size containing 100 sweets is growing at over 137% and is now worth £2.6m. Following the success of the larger pack size in Fresh Mint and Lime & Orange flavours, Spearmint will also be available from June in the larger format
Levi Boorer, head of customer development, said: "Fruit flavoured pocket confectionery is growing at over 6%. We're really excited about new Cool Cherry flavour as it will reinvigorate the Tic Tac brand and strengthen the fruit offering within the range, further driving the growth that the brand has witnessed over the last year."
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