The Wrigley Company has announced a re-design across its entire Extra range.
The new design is aiming to add coolness and modernity and stand-out of shelf.
Toby Baker, marketing director at Wrigley, said: "The Extra brand is currently worth over £184.7 in annual sales which makes it bigger than many household names. In fact it is one of the top 20 grocery brands in the UK. Our research shows that consumers use Extra as a signpost for the chewing gum display in-store so the stand-out of the packaging is absolutely vital. We're confident that the eye catching new design will be well received by Extra consumers so we encourage retailers to stock up in anticipation of increased demand."
The rebrand is also supported with the 'Get Extra Close' TV campaign and the TV sponsorship of Hollyoaks.
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