P&G is launching a Pringles 'Join the Dream Team' promotion, offering the chance to meet Michael Owen and star in the next Pringles Football TV ad.
The on-pack promotion is designed to drive consumers to the Pringles Football website which encourages them to add a 'keepy uppy' video for the chance to star in the advert.
The promotion is on 230g and 170g Original, Sour Cream & Onion, Salt & Vinegar and BBQ.
Paul Lettice, trade communications manager at P&G, said: "Sharing snacks will be high on the purchase agenda and the Pringles 'Join the Dream Team' on-pack promotion will offer consumers even more opportunity to get involved with the collective football spirit.
"Pringles is already a popular choice with consumers and we have a full offering of POS to further drive sales."
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