Grove Fresh is launching single-serving organic smoothies exclusively for the foodservice sector.
The 250ml smoothies, available from July, will be in Strawberry & Banana and Mango & Passionfruit.
Mark Phillips, sales and marketing director of Grove Fresh, said: "More and more consumers are choosing organic products for home consumption for their health benefits and their superior taste, and they increasingly expect to find the same on out-of-home eating occasions. By launching our new smoothies we aim to meet this growing demand. Retail catering business will benefit from the willingness of consumers to pay more for organic products, which generates increased turnover and higher profit margins."
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