A survey of 1,000 retailers has shown there is a greater than ever awareness and uptake of Unilever UK's Partners for Growth, the category management programme it set up in 2003.
More than half of c-store retailers surveyed knew about Partners for Growth and 79% of those that did said they trusted its advice as being independent and fair.
Unilever's customer director of convenience, Stephen Moodie, said: "62% of convenience shoppers who fail to purchase products say it is due to out-of-stocks or simply not being able to find what they're looking for. That equates to £1bn year in lost sales for the sector. That's why Unilever set up Partners for Growth - to work with convenience retailers to share independent and fair advice that can help them put that money back into their tills."
Moodie said Unilever was also working closely with wholesalers to help them identify core ranges.
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