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Antony Worrall Thompson |
Makro has recruited celebrity chef Antony Worrall Thompson to launch its 2008 catering catalogues, which are distributed to up to 100,000 independent hotels, pubs, restaurants and catering businesses across the UK.
He will front two editions of its in-store professional catalogues and will boost the partnership with a series of personal appearances throughout the year.
Worrall Thompson said: "As a professional chef and restaurateur, I'm passionate about great, healthy food so I'm delighted to team up with Makro which is just as enthusiastic about the freshest ingredients and the highest quality products."
Kenny Jacobs, Makro's customer manager, said: "We're committed to providing our customers with the very best products and promoting our broad range of fresh fruit, veg and fish. It seemed a perfect fit to have Antony Worrall Thompson on board to help raise the profile of our offering for the catering industry."
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