Viva Milk is available in re-sealable one litre Tetra Pak in whole, semi-skimmed, and skimmed varieties.

Simon Muschamp, head of marketing at Pritchitts, said: "Viva Milk is perfect for today's health conscious consumers as it's a great source of calcium and is lower in fat than fresh milk. Viva Milk is ideal poured and served as a cold drink, in hot drinks, with breakfast cereal, and even for use in cooking."

Viva Milk has a seven-month shelf life and contains no additives or preservatives, is GM free and suitable for vegetarians.

Contact: 0845 1300 307

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