Parfetts Somercotes in Derby was the winner of the exclusive ProWholesaler Benson & Hedges Gold competition, which offered cash and carries the chance to win the Benson & Hedges Gold Visible Vault for a day, which has been touring the country as part of the recent Gold Fever activity.
The Visible Vault toured selected cash and carries in the UK during November and December, offering independent retailers the chance to win £1m by entering a code to unlock the Visible Vault.
On December 13 the Visible Vault went into the Parfetts Somercotes depot, accompanied by the Benson & Hedges Gold team, who were on hand to show customers how to enter for their chance to win £1m.
Stefan Dremza, senior buyer for Parfetts Somercotes commented: "It was fantastic to have won the competition in ProWholesaler. The Visible Vault was extremely successful for the day that we had it in the tobacco room and it really made an impact on customers as they came inside."
Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?
- 27 November, 2008
FWD Annual Dinner & Gold Medal Awards
