? Job title: group negotiator
? Date you joined the company: August 16, 2004
? Previous employers: Lam Cash & Carry, Haringey
? Responsible for: household, health & beauty & ethnic European grocery (including Polish & Turkish grocery)
? Senior School attended: Harrow High School
? Married/single/family: married to Tayyaba in February 2003
? How is your leisure time spent: trading on the stock exchange; watching cheesy Asian dramas on Sky TV with my wife and Dad; supporting Liverpool FC.
? Offer one piece of advice to help suppliers succeed with you: 'High - Low' Promotions. They may work in the multiples but the independent trader sometimes prefers to be out of stock of a line when not on promotion, waiting until it next appears on offer. The upshot is they buy a more competitive priced-marked product or one that is closer to multiples 'every day low price'.
? The best promotion currently running with our customers is: Dove Soap, as featured on the Bestway/Batleys Platinum Price Promotion, advertised in the Daily Mirror
? My vote for the best current/recent TV or press advert: Hellmann's Mayonnaise squeezy, a fun way of conveying the convenience of the squeezy format
? The best new product launch this year is: Proctor & Gamble's Febreze Air Freshener PM £1.69,
? Gripe of the month: Brown outer boxes, otherwise known as 'miniature coffins' - because regardless of what is in them, sales will be dead anyway.
Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?
