The La Suissa branded stand offers a range of 12 individually wrapped Italian chocolates. Retailers can choose from an initial range of 18 chocolate varieties, exclusively from Hancocks.

Hancocks says the stand can offer cash profit of 76p per 100g, with an RRP of £1.49. Even selling at 99p per 100g would achieve a retailer margin in excess of 40%. Retailers can also purchase the La Suissa range in 1kg bags and it is presented for sale in jars.

Richard Brittle, purchasing director of Hancocks, said: "This is a tremendous opportunity for all types of independent retailer, from convenience stores to off licences. The premium sector is growing well and this sits at the top of that market. Coupled with the fact that adults are the biggest pick and mix spenders, La Suissa has great potential."

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