? Job title: senior trading controller
? Date you joined the company: 1984
? Previous employers: joined AF Blakemore & Son, Willenhall, direct from school
? Responsible for: crisps, snacks and soft drinks
? Senior School attended: Alumwell Comprehensive School, Walsall
? College/University: University of Life
? Married/single/family: married to Annette, two children Andrew and Louise
? Leisure time spent: DIY, football (if Walsall FC really does count as football!), running "Dad's taxi" for the kids
? Offer one piece of advice to help suppliers succeed with you: honesty - don't ever promise to do anything that you can't do
? The best promotion currently running with our customers is: our retail club promotion on Lifestyle Toilet Tissues, 6 for 4 pack retailing at 99p
? My vote for the best current/recent TV advert is: Fosters Chilled - the one with the lady with a surfboard.
? The best new product launch this year is: Coca-Cola with Orange
? Gripe of the month: decision making - we see so many company representatives who do not have the autonomy to make decisions on the spot and as a result we have to wait and wait to get answers and approval on vital trading issues.
Statistics - why does asking for our current sales and performance figures prove to be such a problem for so many of our suppliers?
Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?
