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Manned Blueprint stands will be set up at Bestway and Batleys depots |
The Bestway group has announced its commitment to the FWD Take Home Blueprint scheme for retailers.
The Blueprint team, headed by director Ross Shelley, met Bestway retailers at forums in Leeds and Bristol and presented case studies of what happens to the bottom line with greater knowledge and understanding of range and merchandising of beers wines and spirits.
The Blueprint team will also be working in partnership with a number of Bestway and Batleys' depots across the country, where manned stands are being installed to promote the scheme face-to-face to the retailer.
The Blueprint team is already working with Batleys on its 'Perfect Store' project, which has been designed to deliver top advice and retail disciplines to its retailers, and Best One, Bestway's symbol group, is introducing the scheme to its members.
Younus Sheikh, Bestway's group managing director, said: "We are right behind this scheme. Bestway has, from its earliest days, looked for ways to support retailers to make the very best from their businesses and the Blueprint scheme does just that. The planograms that are part of the offering, have already been introduced in shops by our retailer customers in the North of England with tangible results coming in fast."
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