Booker has lowered the prices on a new group of products as part of its Price Roll Back campaign.
The company introduced the campaign in May last year by cutting the prices on more than 300 products, and with further waves of the campaign has now cut prices on more than 800 products.
Steve Fox, director of retail and premier development, said: "Booker is dedicated to increasing choice, lowering prices and improving our service. Booker Price Roll Back is our commitment to customers to continue to permanently lower our prices.
We have now reduced hundreds of prices since last summer and I hope our customers will see the real benefits of shopping at Booker."
Some of the products that have been reduced include Fruit Shoots, 24x300ml, KitKat 48x4 finger, Polo 48x36g, Nurofen 12x12s, Muller Light/Corner 12xpot and Scenic Ridge wine 6x75cls.
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