McKeon is currently UK managing director of Beam Global Spirits & Wines where he grew the organisation's profits by 26% following the acquisition of Allied Domecq brands.

He has previously worked at boardroom level at Constellation Brands and was appointed managing director of Allied Domecq Wines.

McKeon will take over the position in August from Lord Karan Bilimoria who will become executive chairman.

McKeon said: "Cobra is a very dynamic young company and I see this as a tremendous and exciting challenge and opportunity."

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