Lite sweets are intended to differ from sugar in that they contain 30% fewer calories, 40% less sugar and less than 0.1% of fat per 100g, but there is no compromise on the taste or texture.

The range will include 1kg bags of wine gums, jelly bears, cola bottles and fruit salad, all priced at £2.49 a bag.

Hancocks purchasing director Richard Brittle said: "We have jointly developed this project with confectionery manufacturer Astra in response to growing demand."

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