C2 belongs in Coors adverts
Published: 05 April, 2007
Page 7
Coors Brewers is launching a new campaign for Carling C2, its 2% alcohol lager that was launched last year.
Working to the established Carling 'Belong' campaign the new TV advert shows a group of robots enjoying time away from data entry and manufacturing responsibilities and spending time with friends.
The £3m campaign launched on April 1 and is being supported by a national press campaign as well as an online presence.
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