Whyte & Mackay has set up a new 70-strong national sales force including a team of six dedicated to the cash and carry sector.
Simon Oldham, UK off-trade sales director, commented: "It is an exciting time for the company as we have high aspirations for both the brands and the business. Introducing a sales team of this size demonstrates the level of confidence we have in both the quality and the potential of our brands. Going forward we now have the opportunity to engage with consumers that we have never reached before, across both the on and off-trade."
He added: "We are particularly excited that six members of the team will be dedicated to the cash and carry channel. This is a hugely important area for us, and with the enlarged team we are able to realise our commitment to supporting the cash and carry and convenience channel."
In addition to the sales team, Whyte & Mackay is investing more than £20m into its core brands.
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