Nine of its best selling products including the Cristal pen, Z4 Needlepoint and Tipp-Ex Shake 'n Squeeze have been re-packaged for the cash and carry market.

The products are now available in shelf ready display trays of 10 or 12, making them more eye-catching and easier for retailers to display.

Emma Lawley, category marketing manager at Bic, said: "According to the latest data, the overall retail market is worth £103.2m and the new packaging is a fantastic opportunity for the channel to develop sales of stationery."

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