Vimto Soft Drinks has launched price marked packs of its kids soft drink brand Panda.
The permanent PMPs will be available through cash and carry and wholesale channels with a 39p price. The PMP is aiming to help retailers set pricing levels for the Panda range. The Panda packaging has been redesigned and each drink contains real fruit juice, no artificial flavours, no added sugar and no artificial colours.
In wholesalers the ranges will be available in 12 packs with a launch price of £1.99 per pack.
Louise Atack, trade sector manager for cash and carry and wholesale at Vimto Soft Drinks, said: "Through this new price point we have set ourselves apart."
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