Scottish & Newcastle has extended its current partnership with Aintree Racecourse to sponsor the John Smith's Grand National until 2010.
According to Scottish & Newcastle, this year saw tens of thousands of pubs, clubs, supermarkets and off-licences across the UK participate in John Smith's Grand National marketing activity. Seventeen million cans of John Smith's Extra Smooth and John Smith's Original carried a promotion offering prizes including VIP trips to the race and over £1m worth of free bets.
Speaking at the John Smith's Grand National race launch for 2007, Nigel Pollard, head of sponsorship and PR at Scottish & Newcastle, said: "Pairing The Peoples Pint with The Peoples Race has produced a major force in beer marketing and we are delighted with the multi-layered contribution that sponsorship has made to the John Smith's marketing programme."
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