The campaign will run in a similar fashion to this year's Football Crazy, with the Today's central office, members and suppliers working together to create a series of roadshows.

The four main sporting themes will be football, linking with the Euro Championship Qualification, the Cricket World Cup, the Rugby Union World Cup and the Golf Open Championship. This year's figurehead, Sir Geoff Hurst, will be retained.

Today's Group managing director Rodney Hunt said: "We know from our past two campaigns that this formula works - both in boosting our members' profiles locally with their customers and enhancing the Today's brand through trade and national media."

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