ProWholesaler
First Fairtrade own brand from Brakes
Published:  11 October, 2006
Page 4 

Brakes has launched what it claims is the first own brand Fairtrade product in the foodservice sector.

Brakes Fairtrade Instant Coffee Granules comes from Fairtrade certified farms in the mountains of Colombia.

Phil Smith, product marketing manager of Brakes, said: "We have seen a continued interest from caterers for Fairtrade products, and while we already offer a varied range we felt developing an own brand product would give our customers a great choice as well as the additional value Brakes own brand products deliver."

The own brand Fairtrade instant coffee will add to Fairtrade branded products that Brakes already supplies, which range from coffee to orange juice and ice cream.

Smith added: "For Brakes it underlines our commitment to sustainable and ethical products, enabling our customers to buy from Brakes with confidence."


Poll

Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?

  • Yes
  • No
E-mail News Alerts
William Reed Business Media © William Reed Business Media Ltd 2009. All rights reserved.
Registered Office: Broadfield Park, Crawley, RH11 9RT.
Registered in England No. 2883992 VAT No. 644 3073 52.
Privacy Policy
Terms & Conditions