England footballer Sir Geoff Hurst was the guest of honour at the Today's Group Football Crazy roadshow staged receptions at Holmes Wholesale Services depots in Coleraine, Belfast and Lurgan in Northern Ireland.
Holmes customers were offered a chance to win over £10,000 worth of prizes, including £7,500 of sports equipment for donation to their local school's or youth teams. According to Holmes, record crowds attended the roadshows for a day of activities including: a barbecue, penalty shoot-outs, Coca-Cola's table soccer challenge, face paining and soccer skills training with ball control specialist Mr Keepy Uppy. Holmes customers from each of it's seven Holmes depots throughout Northern Ireland competed to win Xbox 360 packages in the 'Crazy Cup' competition in association with Budweiser.
Michael Patterson, trading director of Holmes Wholesale Services/J&J Haslett, said: "In addition to increasing our footfall and generating significant incremental sales for us, the roadshow actively created excellent publicity for Holmes on local radio and in the local newspapers."
Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?
- 27 November, 2008
FWD Annual Dinner & Gold Medal Awards
