Nestlé FoodServices has hailed the Foodservice Rewards loyalty scheme as a success after more than 8,000 caterers signed up for the scheme in its first year.
According to the company the success of the initiative can be linked to the user-friendly aspect of collecting points.
The bright yellow reward code labels on participating products are eye-catching and the codes are entered into individual online accounts, making it simple to collect points.
Initially available on Nestlé FoodServices' products under the Maggi, Chef and Nescafé brands, the company extended the range to include Nestlé Rowntree, Aero Hot Chocolate and Herta.
Caterers have benefited from redeeming points for rewards such as CD players and video cameras.
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