Wholesalers across the country have been educated on the benefits that the Take Home Blueprint's PLOD (Putting Leaders on Display) can bring to their independent retail customers.

Since its launch in 2006, the FWD Take Home Blueprint's PLOD (Putting Leaders on Display) initiative has proven an outstanding success, ensuring significantly increased sales of spirits for independent retailers across the UK.

Costcutter owner Bob Gill has doubled the sales of his spirits category since implementing the FWD Take Home Blueprint's latest initiative PLOD in his store.

Parfetts Cash & Carry customer Terry Fieldhouse has reinvigorated his off licence sales and added value back into this category thanks to the FWD Take Home Blueprint.

Vinod Patel, owner of D&P Stores in Bradford, has seen his alcohol sales soar thanks to a re-merchandise from the Take Home Blueprint team. Sales have increased across all the off licence category, including a 15% increase in his wines. Since his white and rosé wines were relocated to a large open chiller, sales have gone through the roof.

Whitstone Stores in Devon has experienced a dramatic boost to its off licence sales following an FWD Take Home Blueprint makeover. This included a Blueprint wine tasting event, which saw 30 cases of wine sold in the one evening.