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  • Constellation Europe targets a marketing push at 'routiners'
    Published:  15 October, 2008

    Constellation Europe has invested £5m in a marketing campaign to support its flagship brand, Kumala. Kumala is currently the best-selling South African wine brand in the UK and a top 10 UK wine brand.

    (Page 65  : 157 words)
  • New can format for Courage Directors
    Published:  15 October, 2008

    Super premium ale Courage Directors has been launched in a can format. The can is purple in colour and features a new Courage logo which will be used across the Courage portfolio.

    (Page 65  : 99 words)
  • Glasses given away in Grolsch activity
    Published:  15 October, 2008

    Coors is giving away 80,000 Dutch glasses and offering the chance to win trips to Amsterdam in a promotion for Grolsch.

    (Page 65  : 73 words)
  • Cobra Beer unveils redesigned can for its Cobra 5% Premium
    Published:  15 October, 2008

    Cobra Beer has introduced new designs for its Cobra 5% Premium beer cans which will be rolling out in the coming weeks. The launch follows the remodelling of Cobra's bottled selection, the Cobra 5% Premium bottled, Cobra Zero%, Cobra Light and the Cobra Bite range.

    (Page 65  : 107 words)
  • Scots Away...
    Published:  15 October, 2008

    InterContinental Brands has secured exclusive broadcast sponsorship of live 2010 World Cup Away Qualifying matches. So now, when Scots football fans settle down to yell at the screen and cheer on the national team they will also see Vodkat messages.

    (Page 65  : 160 words)
  • Sampling activity for Coors Light
    Published:  17 September, 2008

    Following feedback from consumers who responded positively during launch trials, Coors Light is embarking on the largest piece of sampling activity since its introduction into the UK market in a campaign exclusive to the independent retail sector.

    (Page 65  : 139 words)
  • £3.5m backing for new vodka
    Published:  17 September, 2008

    UB Drinks is introducing new competition to the UK vodka market with the launch of Dannoff Vodka, which will be supported by a £3.5m marketing campaign.

    (Page 65  : 125 words)
  • FirstCape South African wine sponsors British and Irish Lions
    Published:  17 September, 2008

    South African wine brand FirstCape will be the official wine sponsor of the British and Irish Lions, who tour South Africa from next May.

    (Page 65  : 124 words)
  • Krombacher is brought to the UK
    Published:  17 September, 2008

    Krombacher, the number one premium beer in Germany, is being brought to the UK by United Drinks.

    (Page 65  : 101 words)
  • InBev launches price-marked promotion across key brands
    Published:  12 August, 2008

    InBev UK is launching price-marked promotional packs on key brands including Stella Artois, Beck's and Tennent's Lager in the wholesale channel.

    (Page 61  : 155 words)
  • Constellation takes the shuttle for innovation in Hardys range
    Published:  12 August, 2008

    Two new Hardys products have been launched as part of Constellation's £12m investment in the brand this year.

    (Page 61  : 160 words)
  • Tsingtao launches search for UK's best Chinese restaurant
    Published:  12 August, 2008

    Drinks manufacturer and distributor Halewood International has teamed up with TV celebrity chef Ed Baines to launch a campaign to find the UK's best Chinese restaurant as part of its support programme for Chinese beer brand Tsingtao.

    (Page 61  : 146 words)
  • Merrydown recruits brand ambassadors
    Published:  12 August, 2008

    Consumers who have contacted Merrydown to say how much they enjoyed its ciders are being invited to become "ambassadors" for the brand, arranging cider and food tastings with friends and relatives and giving their feedback to Merrydown.

    (Page 61  : 127 words)
  • New rum cocktails to serve over ice
    Published:  17 July, 2008

    TibuRon, a new range of rum-based batidas (cocktails), has been launched and has already won listings in Budgens and Londis.

    (Page 53  : 88 words)
  • Old Rascal returns for Thatchers Cider
    Published:  17 July, 2008

    Thatchers Cider is re-launching one of its original ciders, Old Rascal.

    (Page 53  : 100 words)
  • Premium wine brand Fish Hoek is introduced by Constellation
    Published:  17 July, 2008

    Constellation Europe has announced the nationwide launch of premium South African brand, Fish Hoek, a range of six single grape varietal wines.

    (Page 53  : 120 words)
  • Freixenet sets up a task force to redesign livery of Cordon Negro
    Published:  17 July, 2008

    Freixenet has re-launched its Cordon Negro cava, with newly designed livery. In addition, Freixenet Rosado has been renamed Cordon Rosado and, along with Carta Nevada, also has a new look livery.

    (Page 53  : 116 words)
  • Maxxium unveils Blackcurrent Sourz flavour and updated logo
    Published:  17 July, 2008

    Maxxium UK is investing £4m to reposition Sourz as a modern mixable spirit and broaden its appeal among target consumers.

    (Page 53  : 99 words)
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