- Constellation Europe targets a marketing push at 'routiners'Published: 15 October, 2008
Constellation Europe has invested £5m in a marketing campaign to support its flagship brand, Kumala. Kumala is currently the best-selling South African wine brand in the UK and a top 10 UK wine brand.
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New can format for Courage DirectorsPublished: 15 October, 2008Super premium ale Courage Directors has been launched in a can format. The can is purple in colour and features a new Courage logo which will be used across the Courage portfolio.
(Page 65: 99 words) - Glasses given away in Grolsch activityPublished: 15 October, 2008
Coors is giving away 80,000 Dutch glasses and offering the chance to win trips to Amsterdam in a promotion for Grolsch.
(Page 65: 73 words) - Cobra Beer unveils redesigned can for its Cobra 5% PremiumPublished: 15 October, 2008
Cobra Beer has introduced new designs for its Cobra 5% Premium beer cans which will be rolling out in the coming weeks. The launch follows the remodelling of Cobra's bottled selection, the Cobra 5% Premium bottled, Cobra Zero%, Cobra Light and the Cobra Bite range.
(Page 65: 107 words) - Scots Away...Published: 15 October, 2008
InterContinental Brands has secured exclusive broadcast sponsorship of live 2010 World Cup Away Qualifying matches. So now, when Scots football fans settle down to yell at the screen and cheer on the national team they will also see Vodkat messages.
(Page 65: 160 words) - Sampling activity for Coors LightPublished: 17 September, 2008
Following feedback from consumers who responded positively during launch trials, Coors Light is embarking on the largest piece of sampling activity since its introduction into the UK market in a campaign exclusive to the independent retail sector.
(Page 65: 139 words) - £3.5m backing for new vodkaPublished: 17 September, 2008
UB Drinks is introducing new competition to the UK vodka market with the launch of Dannoff Vodka, which will be supported by a £3.5m marketing campaign.
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FirstCape South African wine sponsors British and Irish LionsPublished: 17 September, 2008South African wine brand FirstCape will be the official wine sponsor of the British and Irish Lions, who tour South Africa from next May.
(Page 65: 124 words) - Krombacher is brought to the UKPublished: 17 September, 2008
Krombacher, the number one premium beer in Germany, is being brought to the UK by United Drinks.
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InBev launches price-marked promotion across key brandsPublished: 12 August, 2008InBev UK is launching price-marked promotional packs on key brands including Stella Artois, Beck's and Tennent's Lager in the wholesale channel.
(Page 61: 155 words) - Constellation takes the shuttle for innovation in Hardys rangePublished: 12 August, 2008
Two new Hardys products have been launched as part of Constellation's £12m investment in the brand this year.
(Page 61: 160 words) - Tsingtao launches search for UK's best Chinese restaurantPublished: 12 August, 2008
Drinks manufacturer and distributor Halewood International has teamed up with TV celebrity chef Ed Baines to launch a campaign to find the UK's best Chinese restaurant as part of its support programme for Chinese beer brand Tsingtao.
(Page 61: 146 words) - Merrydown recruits brand ambassadorsPublished: 12 August, 2008
Consumers who have contacted Merrydown to say how much they enjoyed its ciders are being invited to become "ambassadors" for the brand, arranging cider and food tastings with friends and relatives and giving their feedback to Merrydown.
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New rum cocktails to serve over icePublished: 17 July, 2008TibuRon, a new range of rum-based batidas (cocktails), has been launched and has already won listings in Budgens and Londis.
(Page 53: 88 words) - Old Rascal returns for Thatchers CiderPublished: 17 July, 2008
Thatchers Cider is re-launching one of its original ciders, Old Rascal.
(Page 53: 100 words) - Premium wine brand Fish Hoek is introduced by ConstellationPublished: 17 July, 2008
Constellation Europe has announced the nationwide launch of premium South African brand, Fish Hoek, a range of six single grape varietal wines.
(Page 53: 120 words) - Freixenet sets up a task force to redesign livery of Cordon NegroPublished: 17 July, 2008
Freixenet has re-launched its Cordon Negro cava, with newly designed livery. In addition, Freixenet Rosado has been renamed Cordon Rosado and, along with Carta Nevada, also has a new look livery.
(Page 53: 116 words) - Maxxium unveils Blackcurrent Sourz flavour and updated logoPublished: 17 July, 2008
Maxxium UK is investing £4m to reposition Sourz as a modern mixable spirit and broaden its appeal among target consumers.
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Will Government proposals to ban the display of tobacco in retail premises damage the wholesale sector?
- 27 November, 2008
FWD Annual Dinner & Gold Medal Awards





